Case Study: Modiphius achieves global direct-to-fan sales growth with Shopify

Modiphius - Customer Case Study

Modiphius is a London-based publisher of tabletop RPGs and boardgames (licensed lines include Conan, John Carter and Thunderbirds) founded by lifelong fans who design products in-house and manufacture books in Europe and boardgames in China. Their initial challenge was turning passion into a sustainable business—raising funding, building an audience, and solving digital and global physical fulfillment so fans worldwide could buy direct.

They used Kickstarter to launch (raising £170k, then £150k and £250k on subsequent projects), built a large fanbase through surveys, press and social media, and now drive most revenue through their Shopify store. Operationally they deliver PDFs via SendOwl, use Auto Currency Switcher and DeepMine, run a loyalty program, ship globally from the UK and are automating warehouse integration—resulting in strong repeat sales, growing customer loyalty and scalable distribution.

Modiphius