Case Study: Modify Watches achieves scalable mix-and-match product customization and online sales with Shopify

Modify Watches - Customer Case Study

Modify Watches is a San Francisco brand that democratizes watch design by letting fans drive releases. After early sales came from friends, family and custom corporate orders (Google, SEGA), the company struggled to sell online because its mix-and-match product structure—10 faces × 10 straps = 100 permutations—couldn’t be represented by off-the-shelf ecommerce setups.

Their Tech Director built a custom product visualizer on Shopify to showcase permutations and collections, while the team focused on branded search, referrals, SEO/content, and A/B testing. They use apps like Traffic Control, Shopify’s Facebook Store (reaching 30,000 fans) and MetaFields Editor, and keep fulfillment in-house to deliver an A+ experience—yielding a functional ecommerce store, higher traffic and conversions, and continued corporate and retail sales.

Modify Watches