Case Study: Modern Workspace achieves profitability in 8 months with Shopify

Modern Workspace - Customer Case Study

Modern Workspace, an Oklahoma City–based seller of tech furniture, medical carts and personal gear, set out to enable collaboration through thoughtfully designed workspaces. Launching with zero daily visitors, the company faced the challenge of building traffic, standing out against larger retailers and turning early prospects into repeat customers while staying true to a customer-first, problem-solving ethos.

They built the business on Shopify and a strict customer-centric playbook: instant responses, rapid incorporation of feedback, strong SEO and content marketing (Shopify blog + keyword strategy), free shipping and email marketing via MailChimp. The approach paid off — Modern Workspace became profitable within eight months, saw measurable lifts from quick fixes (triple call volume after correcting a phone number), cultivated loyal evangelizing customers, and expanded into a second Shopify store.

Modern Workspace