Case Study: mmtstore achieves mobile-first online growth and pop-up retail success with Shopify

mmtstore - Customer Case Study

MMT is a Hong Kong watch brand started by two friends who turned a shared love of beautiful objects into a line of distinctive timepieces. They launched pocket and wrist watches that emphasize personal experience—wooden removable shells for unique texture and a rear-set movement that changes how you interact with the watch—positioning a classic accessory against the rising tide of smartwatches.

To stand out they focused on design and storytelling, securing blog coverage that drove their first sales and building a strong online store that now generates the most traffic and purchases. Operationally they use Langify for translations, Beetailor for Facebook selling and Shopify POS for pop-ups, handle shipping in-house, and prioritize mobile design—resulting in steady sales growth, high mobile traffic (about 70%), and ongoing international expansion.

mmtstore