Case Study: MMA Warehouse saves $400,000/year and boosts mobile conversions with Shopify Plus

MMAWarehouse Demands Future-Proof Ecommerce Platform, Chooses Shopify Plus

MMA Warehouse, founded by Mike Casey, began as a niche online retailer for mixed martial arts gear and grew quickly — but its ecommerce platforms couldn’t keep pace. Repeated platform migrations, surprise upgrade costs (one quoted at $200,000), rising monthly fees and expensive development work left the team with a non‑responsive site and stalled growth. They needed a future‑proof, mobile‑ready solution that wouldn’t hold them back.

MMA Warehouse replatformed to Shopify Plus, gaining a faster, responsive site and easy app installs so the team can self‑serve features. Mobile conversion rates rose about 60% and mobile accounted for roughly 35% of recent sales; the business now does $10M annual revenue and expects roughly $400,000 in annual savings from lower fees and development costs. The new platform improved customer experience, accelerated launches, and freed the team to focus on merchandising and growing their own Hypnotik brand.

MMA Warehouse