Case Study: Misako cuts maintenance costs 80% and launches new markets 10x faster with Shopify

Misako cuts maintenance costs 80% and launches new markets 10x faster with Shopify

Misako, a fashion and apparel retailer, faced significant challenges with its heavily customized, self-hosted Adobe Magento platform. The system was slow, difficult to update, and required high maintenance costs and external agencies for basic changes. Traffic spikes during promotions were a major problem, demanding extra servers and IT staff on standby, which hindered the business from focusing on growth.

By moving its entire commerce stack to Shopify, Misako implemented a solution that empowered its team to make self-serve changes. Using Shopify's tools like Markets, Flow, and Shop Pay, the team launched new markets dramatically faster and streamlined operations. The results were substantial: Shopify helped cut annual maintenance costs by 80% and reduced the time to launch new markets from 30 days to just three or four. Furthermore, Misako has broken its own Black Friday sales record every year since the migration.

Misako