Case Study: mini mioche achieves rapid online sales growth and expanded reach with Shopify

mini mioche - Customer Case Study

mini mioche, a Toronto-based maker of organic, Canadian-made infant and kids basics, was born after its founder couldn’t find simple, high-quality neutral children’s essentials. Initially sold wholesale to specialty retailers, the brand needed a stronger direct-to-consumer presence to reach a larger audience and compete in a crowded online market while preserving local, ethical production.

The solution was a focused Shopify strategy: a revamped online store, heavy investment in Instagram and Pinterest, influencer and blogger partnerships, and local collaborations, plus backend apps (OrderlyPrint, Shopify Assistant, Pop Up Window, Collection Filter, Foursixty) and a dedicated warehouse for in-house fulfillment. The results: a dramatic sales uptick—nearly half of all sales occurred in the past year—Instagram and Pinterest drive the most traffic, and retail stores continue to boost trust and repeat online orders.

mini mioche