Shopify
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Case Study: Mini Melanie achieves nationwide reach and scalable local delivery with Shopify
A Shopify Case Study
Mini Melanie - Customer Case Study
Mini Melanie is a boutique baking company in New York City, launched in 2014 by a chef with Michelin‑restaurant experience who set out to make jewel‑inspired chocolates and mini cakes. The core challenges were producing consistent, high‑quality perishable confections, building an online store that supports local delivery and nationwide shipping, and generating customer demand beyond the local market.
To address this they partnered with Hot Bread Kitchen for production, sourced ingredients locally, and used Shopify tools—Quantity Breaks for tiered pricing and the Local Delivery app to manage schedules—while handling national shipments through Periship/FedEx. Marketing via Instagram, Pinterest, Facebook ads and PR (including a Cosmopolitan gift‑guide feature) drove stronger local orders, higher online conversions and growing nationwide sales.
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