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Case Study: Mindzai Toys achieves online sales and simplified e‑commerce with Shopify
A Shopify Case Study
Mindzai Toys - Customer Case Study
Mindzai Toys, founded by Chris Tsang in Toronto, grew out of a 2006 blog into a shop selling blank DIY dolls that act as affordable canvases for artists. The company wanted to turn its creative community into a viable online business but needed a flexible, mobile-first e-commerce solution that wouldn’t require managing technical details.
They chose Shopify, which let them focus on product and artist development while the platform handled the commerce side. The first online sale—an emotional validation of the concept—helped Mindzai expand its reach, sell low‑cost original art pieces, and support a growing community of artists.
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Mindzai Toys
Chris Tsang
Founder