Case Study: MindJournal achieves strong sales growth and US customer trust with Shopify

MindJournal - Customer Case Study

MindJournal is a Brighton-based brand founded by a designer who saw a gap in products helping men keep a journal. To address this, he created a purpose-built journal for modern male experiences, partnering with a book and packaging designer and sourcing manufacturers in Italy, London and New Zealand to produce a high-quality, design-led product.

To launch, MindJournal ran a successful Kickstarter that raised over $60,000 and secured coverage in outlets like Uncrate, Gear Patrol and the Huffington Post. Ongoing email marketing and editorial/blogger mentions drive traffic and sales; the store runs on Shopify with PayPal and ZenStores for fulfillment, which is kept manual for now to maintain control—resulting in strong early sales and a growing lifestyle brand reputation.

MindJournal