Shopify
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Case Study: Milk Tooth achieves SEO-driven sales growth and streamlined operations with Shopify
A Shopify Case Study
Milk Tooth - Customer Case Study
Milk Tooth is a Newcastle-based online shop founded by a mum who wanted to work from home while caring for her young daughter, so she built a business selling curated, quality baby and children’s décor, gifts and toys sourced from Australian and overseas wholesalers and small makers. The main early challenge was running every aspect of the business solo—product sourcing, site management, marketing and fulfillment—on a limited budget while driving traffic and conversions.
The owner focused on SEO (including a one-month consultancy to learn the basics) and leaned on organic search and social (Instagram/Facebook) as primary traffic drivers, supported by Shopify apps like MailChimp (strong open and conversion rates), Loyalty Lion, Product Reviews, AbandonApp and Retail Tower. Orders are fulfilled personally with gift-style packaging via Australia Post and Fastway; results include organic search becoming the main revenue source, above-average newsletter performance, shopping comparison listings that pay for themselves, and modest recovery of abandoned carts.
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