Case Study: Mignon Faget achieves referral-driven growth for her curated lifestyle boutique with Shopify

Mignon Faget - Customer Case Study

Mignon is a Seattle-based online lifestyle boutique founded by a cooking- and design-loving entrepreneur who started with kitchen goods and expanded in 2015 into a curated mix of products from independent designers, larger manufacturers, and a few handmade items. The main challenge was building consistent awareness and traffic for a niche, carefully curated shop while managing multi-channel orders and home-based fulfillment.

The owner used her blog to earn the first sales and now relies on social referrals—mainly Pinterest and Facebook, which account for 56% of traffic—with the remainder coming directly. She manages orders across Shopify and Etsy with ShipStation, fulfills inventory from a home office with daily trips to the post office, and has achieved steady traffic and sustainable growth while maintaining a hands-on operation that supports small designers.

Mignon Faget