Case Study: Mezel Mods achieves a thriving online pinball accessories business with Shopify

Mezel Mods - Customer Case Study

Mezelmods, based in Albuquerque, is an online retailer that makes accessories and custom modifications for pinball collectors. The company started when owner Tim Mezel couldn’t find suitable materials to build an accessory, bought a 3D printer to prototype a solution, and then faced the added challenge of standing out in a crowded, male‑dominated niche.

Mezelmods engaged directly with customers on online forums to gather feedback, test prototypes, and market products, while differentiating itself through affordable, high‑quality designs and a husband‑and‑wife approach that emphasizes aesthetics, service and relationship building. Leveraging Shopify and consistent branding, the company turned community input into product success, stronger customer loyalty and steady business growth.

Mezel Mods

Tim Mezel

Owner