Case Study: Metal Marvels achieves increased direct sales and streamlined shipping and accounting with Shopify

Metal Marvels - Customer Case Study

Metal Marvels is a Huntington Beach–based Shopify store that was founded to fill a gap in the market for cute, affordable jewelry—positioned between expensive designer brands and limited mass‑market options. The owner sources products directly from Los Angeles’ Fashion District and launched the shop after early traction from social media and word-of-mouth while on Storenvy.

After migrating to Shopify and building a customer app with Apptive, the business streamlined operations with ShippingEasy, Yotpo for reviews, and ECC by Webgility to sync sales into QuickBooks. Direct site traffic and the mobile app now drive most sales; running the business solo, the owner reports easier shipping and accounting, stronger customer engagement, and steady growth without large upfront investment.

Metal Marvels