Case Study: Metagenics achieves 67% ecommerce revenue growth with Shopify

Metagenics rebuilds B2B and DTC commerce in 6 months with Shopify

Metagenics, a leading natural health brand, faced the challenge of scaling its ecommerce operations for both its business-to-business (B2B) customers and a new direct-to-consumer (DTC) channel. Their outdated custom platform was difficult to manage and lacked the flexibility needed for growth. They partnered with vendor Shopify to migrate to a more agile solution.

Shopify implemented its Plus platform, utilizing features like B2B on Shopify, Shop Pay, and Checkout Extensibility to create a unified solution for both audiences. The results were significant, including a 67% increase in total ecommerce revenue year-over-year, a 25% increase in conversion rates, and DTC revenue that was three times the initial forecast. The migration, completed in just six months, provided Metagenics with a scalable, future-ready foundation.

Metagenics