Case Study: Mejuri achieves a memorable US Open fan experience with Shopify

Mejuri and Shop serve up a memorable fan experience ahead of the US Open

Mejuri partnered with Shopify’s Shop to launch Mejuri PLAY, an in-store and digital fan experience tied to the US Open. The challenge was to stand out during a major event in New York while also extending the activation beyond local visitors so fans everywhere could participate.

Shopify helped Mejuri create surprise moments in its Spring Street store with scratch-and-win cards, Shop Cash rewards, and a custom tennis-racquet activation that unlocked exclusive gifts in the Shop app. Shopify also scaled the campaign online with extra Shop Cash back on Mejuri purchases, helping drive a 5.7x lift in sales on Shop, attract thousands of in-person visitors, and boost brand engagement and sentiment.

Mejuri

Noura Sakkijha

Founder and CEO