Case Study: MeCam achieves higher sales and streamlined fulfillment with Shopify

MeCam - Customer Case Study

MeCam is a Miami-based maker of small, hands-free wearable video cameras founded by an entrepreneur who started the project in NYC with no tech or camera background. Early challenges included convincing manufacturers (99 of 100 turned them down), building traction through press and blogs, and a costly first-year mistake of running a custom CMS that hurt sales and efficiency.

The company solved these problems by finding a manufacturing partner, focusing on PR and content to drive organic Google traffic, switching to Shopify (and its free apps) for a streamlined backend, and moving fulfillment to a third-party center. As a result, sales and operational efficiency soared, organic search became their top revenue source, fulfillment stress was eliminated, and MeCam is positioned for strong growth in its second year.

MeCam