Case Study: Mava Sports achieves 5× faster page loads and higher conversions with Shopify Plus (Shopify)

Mava Sports Buffed Up, Leaned Out, and Branded its Ecommerce Enterprise

Mava Sports began as a scrappy Romanian startup selling CrossFit gear on Amazon after a $5,000 launch and quickly scaled to millions in sales, but the team wanted to move beyond being an Amazon commodity to build a recognizable brand. Their challenge was to create a branded ecommerce site with fast, reliable performance that would boost conversions and let them control the customer experience.

They migrated to Shopify Plus and had developer Vali Vetan rebuild and streamline the frontend—removing unnecessary apps, lazy-loading assets, subsetting fonts, and optimizing CSS/JS and images—resulting in pages that load nearly five times faster. The faster site helped drive a near-7% conversion rate over Black Friday/Cyber Monday, a three-fold return on Facebook ad spend, and strong revenue growth ($8.1M in 2017) as the company scales toward ambitious monthly targets.

Mava Sports

Vali Vetan

Master Programmer