Case Study: Matter Goods achieves sustainable brand growth and streamlined fulfillment with Shopify

Matter Goods - Customer Case Study

Matter Goods is a New Orleans–based ecommerce brand born after the BP oil spill when founder moved from Brooklyn to launch BirdProject. The company creates socially inspired, sustainably made everyday products—like BirdProject soaps—sourced and produced locally with partners (third‑generation soapmaker Emily Manger Davis, ceramicist John Oles) and packaged in 100% recycled materials. The challenge was launching a values‑driven product line, building an audience, and scaling fulfillment while staying true to sustainable, local sourcing.

They launched via Kickstarter and now sell on Shopify, using OrderCup for fulfillment and USPS Cradle to Cradle–certified boxes; each order receives a handwritten thank‑you and small “lagniappe.” The approach combined local craftsmanship, transparent materials, and strong customer service to drive sales and impact: 50% of proceeds support cleanup efforts, totaling $21,000 to date, while Shopify’s tools and automated notifications support ongoing growth.

Matter Goods