Case Study: Mastermind Toys achieves a leading omnichannel customer experience with Shopify

Mastermind Toys innovates to deliver wonder through digital meets physical customer experiences

Mastermind Toys, Canada’s specialty toy retailer with 68 stores, faced growing competition from online marketplaces and big-box retailers as it worked to bring its in-store wonder and customer experience into the digital world. Using Shopify Plus, the company aimed to improve online and offline engagement while making shopping for its 10,000-SKU assortment easier and more enjoyable.

Working with Shopify and Stream Commerce, Mastermind Toys launched a new online store with features like curbside pickup in as little as one hour, delivery, a Gift Finder tool, gift wrapping, robust search, live chat, and loyalty-program integration. Shopify helped Mastermind Toys quickly create a digital ecosystem that bridges physical and online retail, strengthening its omnichannel experience and supporting its growth as a leading omni-channel retailer.

Mastermind Toys

Kieran Shanahan

Vice President Digital and Customer Experience