Case Study: Mastering The Mix achieves rapid product launch success and automated digital sales with Shopify

Mastering The Mix - Customer Case Study

Mastering The Mix, a London-based audio company that began by offering mixing and mastering services, identified recurring problems in clients' mixes and decided to create a plugin—LEVELS—to solve them. The main challenge was cost: professional development quotes started at $50k, so the founder needed an affordable way to build a polished product and reach customers.

They partnered 50/50 with an online developer to build LEVELS, and an accidental early press release generated 1,700+ free-trial signups in 48 hours. Today Shopify is the primary sales channel, with digital delivery and licensing automated via Mailchimp and API integrations (Zendesk, analytics), plus strong exposure from YouTube, Instagram and blogs, and contracts to sell through online stores worldwide.

Mastering The Mix