Case Study: Manmade grows to 1M+ customers and boosts checkout completion with Shopify

Manmade boosts checkout completion by 10% with Shopify

Manmade, a Canadian men's essentials brand, faced significant challenges with its previous e-commerce platform, BigCommerce. Their checkout required constant developer maintenance, which diverted focus from their core business of product quality and customer experience. They also struggled to efficiently serve Canada's bilingual market and found it difficult to hire developers. To overcome these constraints, they turned to Shopify and migrated to Shopify Plus.

By implementing Shopify Plus, Manmade consolidated its stores and leveraged solutions like Shop Pay and Shopify Payments. The results were immediate and substantial; checkout completion rates improved by 10%, and 35% of customers now use Shop Pay. Furthermore, the entire migration was completed in under a month by a single in-house developer with no prior Shopify experience. This move has supported Manmade's massive growth from 150,000 to over one million customers on the Shopify platform.

Manmade