Case Study: Manifest Designs boosts online sales and streamlines ecommerce with Shopify

Manifest Designs - Customer Case Study

Manifest Designs is a contemporary sculptural jewelry brand based in Pondicherry and Pune, founded by a designer with decades of luxury experience in New York and Delhi. The collection—clay‑sculpted, low‑impact sand‑cast aluminium and brass bracelets and neckpieces—celebrates the craftsman’s mark as “everyday wearable art.” The main challenge was launching an accessible e‑commerce presence and attracting customers while preserving the artisanal identity and managing operations without deep technical expertise.

They built their store on Shopify for its easy setup and themes, secured their first sales through outreach to friends and contacts, and now drive traffic via social, email and especially blogs/publications, which convert best. Backend operations are supported by eight paid apps (image zoom, Instagram feeds, invoices, currency conversion, store locator, Facebook selling, etc.) and an integration that pushes orders to QuickBooks; shipping is handled in‑house with plans to integrate a shipper. The result is a scalable online storefront that generates consistent referral traffic and sales while retaining the brand’s handcrafted appeal.

Manifest Designs