Case Study: Malelions boosts conversion and scales faster with Shopify

Malelions lifts conversion 80% after migrating to Shopify in 3 months

Malelions, a fast-growing Dutch fashion brand, faced significant challenges with its previous ecommerce platform, Lightspeed, which could not scale with the business. The platform was difficult to maintain, caused downtime, and led to inefficient manual operations and ad spending. Seeking a more robust and automated solution, the company partnered with Shopify to modernize its online store.

Shopify, working with implementation partner Flatline Agency, migrated Malelions' entire ecommerce stack in just three months. The solution included replacing several systems and was followed by an ongoing optimization program. The results were immediate and substantial; conversion rates increased by 30-40% in the first weeks after launch and were 80% higher year-over-year in the first full quarter. This was achieved alongside increased revenue, lower ad spend, and steady SEO performance, providing a reusable foundation for the parent company's portfolio of brands.