Case Study: Make Cheese achieves global reach and increased online sales with Shopify

Make Cheese - Customer Case Study

Make Cheese is a Calgary-based ecommerce business founded in 2013 by a traveling cheesemaker who, after teaching classes, saw a gap in accessible supplies for home cheesemakers. The founder created a mozzarella cheesemaking kit that was featured on Springwise and quickly gained worldwide attention, allowing the company to expand to more than 95 products and produce how-to videos to support beginners.

To scale, Make Cheese sells through its Shopify store and drives traffic from links on other sites, Facebook, and an enduring Kickstarter page. The store uses apps like Chimpified (MailChimp), Facebook Store, Beetailer, AddThis, and ShopPad, and the team boosted sales by adding credit-card payments in addition to PayPal—resulting in increased traffic and a meaningful jump in sales while continuing to grow product range and educational content.

Make Cheese