Case Study: Maitri Learning achieves online sales growth and expanded visibility with Shopify

Maitri Learning - Customer Case Study

Maitri Learning, a Westhampton, MA company founded by a former Montessori teacher, was born from a simple problem: the classroom materials she needed didn’t exist on the market. After trying outsourced production and encountering quality-control issues, she faced the challenge of producing high-quality, environmentally friendly Montessori materials while building reliable sales channels.

The company solved this by bringing all manufacturing in-house to guarantee quality and green credentials, and by selling through a Shopify store supported by Google Shopping, Orankl reviews, optimized alt text for image search, and internal USPS fulfillment. Early success came from a direct outreach that led to a major initial sale, and today online sales account for about 40% of revenue with growth expected as the site’s blog, learning center, and social media efforts gain traction.

Maitri Learning