Case Study: Maison Du Soir grows online sales and brand presence with Shopify

Maison Du Soir - Customer Case Study

Maison Du Soir is a Los Angeles–based sleepwear label founded by a former corporate fashion merchandiser and designer who spent 10 years building brands. Frustrated by the lack of stylish, flattering sleepwear, she created a collection that elevates nightwear through higher-quality fabrics, slimmer silhouettes and pieces that cross over to daywear, sourcing locally in LA (silk from Korea) to support family-owned businesses.

The brand launched on Shopify and earned its first sales from a blogger endorsement, then scaled through Facebook, Instagram, Twitter and features in online fashion publications and magazines — including InStyle. Operationally she runs the store with QuickBooks Online, EccCloud for inventory integration and Amex Open/Receipt Match for receipts, achieving stronger sales, media exposure and streamlined back-end processes.

Maison Du Soir