Case Study: Made by Mary achieves 90% more international orders with Shopify Managed Markets

Made by Mary Grows International Orders by 90% with Shopify Markets Pro

Made by Mary, a handmade jewelry brand, was growing beyond the US but struggled to offer international shoppers a smooth experience. Using Shopify’s Managed Markets, the company faced slow shipping times, surprise duties and taxes at delivery, and a flood of customer support requests that made international sales inefficient and hard to scale.

Shopify’s Managed Markets helped Made by Mary localize checkout with currencies and languages, collect duties upfront, and streamline compliance, shipping, and fraud protection. The results were strong: international orders rose 90%, conversion rates increased by up to 180%, shipping times dropped from about 30 days to 3–4 days, and support tickets from international buyers were cut by 50%.

Made by Mary

Taylor Moody

Chief Executive Officer