Case Study: MacVideo Promo scales digital software sales and builds 50,000+ subscriber list with Shopify

MacVideo Promo - Customer Case Study

MacVideo Promo is a Philadelphia-based Shopify store that offers exclusive, limited-time deals on media and entertainment software delivered digitally. Faced with the challenge of launching a new e-goods business and quickly building credibility and traffic, the team needed a scalable way to acquire customers and fulfill digital products.

They launched with a "Holiday Bundle" promoted by participating software developers as affiliates, and built an audience through co-marketing and email. Using FetchApp for automated delivery, Enlistly to manage affiliates, and MailChimp for Shopify to segment campaigns, they grew an email list of over 50,000 and now generate most of their traffic and sales through targeted email and affiliate promotions.

MacVideo Promo