Case Study: Luca Jouel achieves rapid social-driven growth and a showcase online jewelry store with Shopify

Luca Jouel - Customer Cas

Luca Jouel is a Perth-based fine jewellery label founded by a gemologist and naturopath who creates handcrafted, meaningful pieces using precious metals, diamonds and gemstones sourced from Australian and overseas suppliers, with chains custom-made in Germany and Hong Kong and final manufacture done in-house in Australia. The main challenge was turning initial word-of-mouth sales into broader national and international awareness while presenting the products online in a way that reflected their quality and craftsmanship.

The team launched a Shopify store and linked it to Facebook, Instagram and Pinterest, using Facebook and Pinterest apps plus IFTTT automation to syndicate content and drive traffic; they also engaged a Shopify expert and use analytics to optimize performance. Fulfillment is handled in-house with sustainable bamboo packaging, free Australian shipping and a flat $50 AUD international rate via FedEx. As a result, the store has received strong positive feedback, Facebook delivered the biggest lift (15k likes in seven weeks), and national and international traffic and sales have grown significantly.

Luca Jouel