Case Study: Luca + Danni achieve 775% e-commerce growth with Shopify

Luca + Danni - Customer Case Study

Luca + Danni is a Rhode Island jewelry brand that developed a signature hand-wrapped wire bracelet made in the USA by repurposing equipment from the family’s manufacturing factory after it was hit by overseas competition. Using social media and Shopify, they quickly brought the product to market while preserving domestic production.

They launched wholesale at a NYC trade show in August 2014 and now sit in over 900 retailers; e-commerce is 18% of revenue and grew +775% year‑over‑year (Q1 2015 vs Q1 2016). To scale, they upgraded fulfillment with Shippo and their factory shipping team and use Receiptful, Four Sixty, Wish List and Sweet Tooth for email, shoppable Instagram, wish lists and loyalty—crediting Shopify as pivotal to their growth.

Luca + Danni