Case Study: LovethatBag achieves growing Canadian e-commerce success and rising sales with Shopify

LovethatBag - Customer Case Study

LOVEthatBAG is a one‑year‑old Montreal-based e‑commerce consignment shop founded by a non‑traditional fashion entrepreneur to sell top‑quality pre‑owned designer handbags to Canadian women. The challenge was filling a gap in the Canadian market dominated by U.S. competitors while overcoming customer concerns about cross‑border taxes and shipping, building inventory and credibility, and driving initial traffic and sales with limited retail experience.

The founder launched on Shopify for its ease and Canadian presence, runs a simple consignment intake (sellers email photos, bags are listed and sold with a 30–50% commission), and uses Stitch for inventory plus Google Analytics, AdWords, Mailchimp, SEO, social media and PR to drive traffic. The result: steady month‑over‑month sales growth, increasing reach beyond Canada, and a scalable, long‑term business trajectory with growing customer demand.

LovethatBag