Case Study: Lounge Underwear achieves global scaling and 25 orders per second with Shopify

Lounge Underwear scales to 25 orders per second

Lounge Underwear, the lingerie brand now generating $70 million in revenue with 120 staff, was growing so quickly that its existing processes and operations struggled to keep up, especially during peak sales events like Black Friday Cyber Monday. Using Shopify Plus, Lounge needed a platform that could support rapid international expansion and handle intense order volumes without outgrowing the system.

Shopify Plus helped Lounge Underwear scale globally by building eight stores across the U.S., Australia, and multiple European markets. The results were strong: during peak sales periods, the brand handled over 1,000 orders per minute and scaled to 25 orders per second, with Lounge Underwear crediting Shopify with helping it grow without outgrowing the platform.

Lounge

Daniel Marsden

Founder and CEO