Case Study: Lookmatic achieves affordable, personalized eyewear success with Shopify

Lookmatic - Customer Case Study

Lookmatic, a Los Angeles–based eyewear company founded in 2013, offers fully customized, fashion-forward prescription glasses starting at $95. The challenge was to break through a crowded market where customers routinely overpay for frames and to build a genuine brand voice that communicated both value and personal style.

Lookmatic met that challenge by being transparent about its value (frames made alongside high-fashion lines but at a fraction of the price), offering extensive personalization, and making try-on easy with virtual tools and free at‑home trials, shipping, and returns. That honest messaging and customer-first experience strengthened trust, highlighted clear savings, and drove growth and loyalty for the brand.

Lookmatic