Case Study: Longsands Clothing Co achieves seamless online and in-store sales growth with Shopify

Longsands Clothing Co - Customer Case Study

Longsands Clothing Co is a surf-inspired apparel brand from Tynemouth, UK, creating locally printed clothing that reflects the region’s cold, rugged surf scene alongside a small range of imported accessories. The company struggled initially to gain traction online and relied on local channels to secure its first sales, needing a reliable way to link in-store and web operations while building customer confidence.

They adopted Shopify POS to integrate shop and online sales, used targeted promotions (Better Coupon Box) and Panda Catalog for stockist outreach, and promoted through market stalls, social media and blogger giveaways. Orders are fulfilled in-house with Royal Mail and a prepaid returns service to reduce buyer friction. The result: strong in-store sales with steadily increasing web orders, growing customer confidence, and plans to expand with a second shop in Newcastle and a bigger push online next year.

Longsands Clothing Co