Case Study: Lola’s Cupcakes grows its loyalty program by over 10,000 with Shopify

Lola’s Cupcakes grew its loyalty program by over 10,000 with Shopify

Lola’s Cupcakes, a UK baked goods brand with retail stores and online sales, needed a way to unify its ecommerce and in-store operations. Using its previous custom system, the company struggled with a costly, complex setup, inconsistent customer experiences, and a loyalty program that didn’t work seamlessly across channels. It also needed better reporting, inventory visibility, and compliance support for food-label requirements.

Shopify helped Lola’s Cupcakes replatform its online and offline stack with Shopify POS, integrated customer data, and connected its loyalty program through smile.io, while also supporting tools like Apicbase for nutritional labels. The results included cutting total site ownership costs by more than 50%, passing 1 million Shopify POS purchases in under a year, and adding over 10,000 new members to Lola’s Love Club.

Lola’s Cupcakes

Asher Budwig

Managing Director