Case Study: Loft Resumes achieves scalable online growth and increased sales with Shopify

Loft Resumes - Customer Case Study

Loft Resumes, based in Spartanburg, SC, is a design service that transforms plain resumes into compelling, professionally typeset documents from a library of nearly 50 designs (with custom options available). The company launched after market research showed high demand for resume templates but few services that would typeset a customer’s content for them, so Loft faced the challenge of standing out in a largely DIY template market and reaching job-seeking customers who need both design and hands‑on support.

Loft addressed this by hiring trained graphic artists to typeset every resume, offering custom work, and investing in content and partnership marketing — including press features (Fast Company, Mashable), strong Pinterest visibility, retail partnerships (FAB), a career-advice blog, and live chat for real-time sales. The result has been significant traffic from media and social channels, steady sales with an easily scalable four-designer production team, glowing testimonials, and many customers crediting Loft with helping them land new jobs.

Loft Resumes