Case Study: Little Joe Woman achieves rapid online growth and merchandising agility with Shopify

Little Joe Woman - Customer Case Study

Little Joe Woman, founded by former model Gail Elliott, is an Australian fashion label with three standalone boutiques and an online store launched on Shopify nearly a year ago. Their challenge was to keep the site as fresh and merchandised as their physical stores—managing a constant stream of new arrivals while preserving the personalised customer service that drives in-store visits.

Switching to Shopify gave their in-house graphics and sales team the tools to rapidly update the site’s look and merchandising, and to maintain close customer communication across channels. The result has been marked online growth in the first year and a stronger blending of online and boutique services, with the brand expecting another significant increase in year two.

Little Joe Woman

Gail Elliott

Founder