Case Study: Lite Sport Shop achieves a rapid online launch and international sales with Shopify

Lite Sport Shop - Customer Case Study

Lite Sport Shop, based in Brisbane (litesportshop.com), set out to solve a common retail problem: traditional stores operate on 60–75% margins, making it hard for consumers to access high‑quality sporting goods. Founded on word‑of‑mouth within cycling communities across Europe, the company aimed to become a large online retailer specializing in hard‑to‑find, high‑performance products.

They launched quickly on Shopify—building the site in two days and bulk‑uploading 120+ products—while leveraging an existing network of more than 100 factories to source items with strict quality control and reliable shipping. Sales grew internationally soon after launch, with the majority of orders coming from customer referrals and recommendations; Shopify’s support and the strong supplier fulfillment backbone helped drive fast, accurate delivery and steady growth.

Lite Sport Shop