Case Study: Lil' Reds achieves rapid online sales growth and effortless fulfillment with Shopify

Lil' Reds - Customer Case Study

Lil' Reds, a Colorado-founded company, was born when two college roommates saw friends pouring “shots” into 16-ounce party cups and wanted a safer, more convenient alternative that kept the classic red-cup look. Their challenge was turning a simple party accessory idea into a product that consumers would adopt and find through online channels.

They launched by pitching the product to popular blogs, which drove early traffic and sales, and continue to rely on blog features, social ads, and word-of-mouth for growth. Running on Shopify with apps like ShipStation and a Store Locator, they fulfill orders in-house, offer fast shipping and promotions, and have translated that exposure and reliable operations into steady traffic, sales, and retail visibility.

Lil' Reds