Shopify
1362 Case Studies
A Shopify Case Study
LightBox Photography Card launched its photography-themed card business after a Kickstarter campaign drew strong demand, but the initial deck sold out and there was no easy way for new customers to buy it. To keep taking pre-orders and manage the growing interest, the company opened a Shopify store and used it as the main sales channel while production continued.
Using Shopify, LightBox Photography Card handled payment processing and customer details for in-house fulfillment, making each order feel personal. The store gained a few hundred additional pre-orders, and the Kickstarter campaign also drove the biggest traffic boost to the Shopify site, helping the business build momentum for future deck launches.