Case Study: Letter Seals grows online sales and expands global wax-seal offerings with Shopify

Letter Seals - Customer Case Study

Letter Seals of Woodinville, WA began as a maker of handcrafted archival photo albums and expanded into a niche e-commerce shop for wax seal stamps and sealing waxes after discovering a market gap online. The founders faced the challenge of scaling without handcrafting every item and developing an online presence for a largely overlooked product category, so they sourced goods from local and international artists and partnered with other manufacturers to build a one‑stop shop.

To solve this they combined in‑house product development with global sourcing, cooperated with peers for cross‑selling and innovation, and use tools like BoldApps Product Options to manage custom offerings while packing and fulfilling orders themselves. Marketing evolved from early SEO and message‑boards to Google AdWords and now primarily social media, email and blog referrals, enabling steady sales growth and a resilient, debt‑free business that has weathered economic dips through product innovation and prudent management.

Letter Seals