Case Study: LeSportsac achieves 37% more orders and 12% sales lift with Shopify Plus

LeSportsac Grew Orders 37%, Sales 12% through Multi-Channel Ecommerce & AI

LeSportsac, the New York–based handbag and luggage brand founded in 1974, faced a frustrating ecommerce experience: site crashes, slow updates, visible code, and an online presence that didn’t match its retail brand. Despite strong global retail performance, the company needed a platform that could showcase its products, support marketing, and scale reliably.

Moving to Shopify Plus (with One Rockwell) and adding Nosto’s AI personalization unified LeSportsac’s channels, reduced operating costs, and delivered actionable customer data. In the first month they saw conversion rate +7%, units per order +37%, and average order value +20%; ongoing AI personalization drove ecommerce sales up 12% and increased email-driven site clicks by 30,000 per month.

LeSportsac

Berly Isaak

Head of Global Marketing