Case Study: Leonard & Church achieves global direct-to-consumer growth and streamlined fulfillment with Shopify

Leonard & Church - Customer Case Study

Leonard & Church is a New York–based direct-to-consumer watch brand founded after its cofounders spotted a gap for stylish, high-quality watches sold without the traditional 10x markup, flashy marketing, or commission-driven retail experience. They partnered directly with veteran leather and watchmakers to produce classic timepieces and launched with a clear mission to offer true value and tasteful design.

They validated the idea on Kickstarter, raising nearly $500,000, and now sell 100% through their Shopify store—serving thousands of customers across 60+ countries with a 15% repeat-backers rate. Shopify acts as the operational backbone (integrated with ShipWorks and apps like ReferralCandy and Lookbook), while Facebook word-of-mouth and press coverage from GQ, WWD and Fast Company drive site traffic and sales.

Leonard & Church