Case Study: Lemar & Dauley achieves a sold-out launch and 60% margins with Shopify

Lemar & Dauley - Customer Case Study

Lemar & Dauley is a New Jersey–based streetwear sportswear brand that blends technical sports apparel with fashion. Facing customers who had expansive sneaker collections but few clothing options that matched that storytelling, the brand needed a clear design language and direction to translate sneaker energy into covetable apparel and footwear.

They partnered with FILA to create the L&D x FILA “Mojito” Cage— a mint‑green pigskin suede basketball shoe— and sold it exclusively on their Shopify store. With focused product photography, social promotion and a launch event, they drove 18.6 million impressions, attracted 400+ event attendees, sold out 100 pairs online within seven hours, achieved a 60% margin per sale and grew their social followings significantly.

Lemar & Dauley