Case Study: LazyFruits expands online reach and streamlines order management with Shopify

Lazyfruits - Customer Case Study

LazyFruits is a Singapore-based online fruit delivery service that offers door-to-door sourcing, selection and delivery so customers can skip supermarket trips while still getting high-quality produce. In its early days the company struggled with visibility — the website was hard to find on major search engines — and the founders learned they had underestimated how easily a site can be lost on the web.

To fix this, LazyFruits invested in search‑engine optimisation and made social media their primary marketing channel, using likes, comments and chat to extend reach and engage customers in real time. On the operations side they rely on Shopify Mobile to update daily inventory from cold-store shipments and manage orders on the go. The combined approach improved online visibility, customer engagement and fulfillment efficiency, driving increased traffic and orders.

Lazyfruits