Case Study: Laura Davidson Direct achieves higher profit margins and direct-to-customer growth with Shopify

Laura Davidson Direct - Customer Case Study

Laura Davidson Direct, a Las Vegas furniture retailer launched in 2013, specializes in mid-century modern office chairs sourced from Asia. The founder discovered a gap in the U.S. market while traveling but faced upfront challenges: finding a reliable, cost-competitive manufacturer, gauging demand, and choosing the right sales channels.

They began selling on Amazon and eBay while refining product quality and supplier relationships, then launched their own online store and used targeted listings on Google Shopping, Amazon Product Ads and Craigslist. Careful ad spending and shifting sales to their website increased profit margins, drove traffic and sales, and supported steady expansion into additional contemporary furniture offerings.

Laura Davidson Direct