Case Study: Lash + Love Apparel achieves immediate $900 launch-day sales and rapid growth with Shopify

Lash + Love Apparel - Customer Case Study

Lash + Love Apparel is a Los Angeles–based brand founded by a beauty professional who couldn’t find fashionable, work-ready clothing for people in the industry. She created a line of luxury graphic tees with beauty-themed slogans and an eyelash design, hiring a San Diego design firm and a local manufacturer, then built a Shopify store herself despite no design background.

She launched in late April and focused marketing on Instagram and Facebook, especially targeting eyelash extension artists, which drove immediate demand — $900 in sales on day one with 80% of orders coming from beyond her friend circle. Shopify’s tools and the Back in Stock app helped manage inventory and capture missed sales, while she handles fulfillment personally from her garage; social media remains the primary traffic and sales channel.

Lash + Love Apparel