Case Study: Lambert boosts sales in the US and Canada with Shopify Online Store 2.0

Lambert upgrades to Online Store 2.0 and boosts sales in the US and Canada

Lambert, a Montreal-based brand of chic vegan bags and accessories, needed to redesign its ecommerce site ahead of launching its high-end Redefined collection. The team wanted a more user-friendly, seamless storefront that could showcase the new line while keeping the rest of the catalog integrated, so they worked with Shopify and Novatize on an upgrade to Shopify Online Store 2.0.

Shopify helped Lambert optimize navigation, filters, product pages, and market-specific merchandising to improve the customer journey and support expansion into the US. The results were strong: a 32% increase in customers reaching checkout, a 19% increase in repeat purchase rate, and sales growth in both Canada and the US.

Lambert

Laurence Gamache

Marketing Director