Case Study: Lace Wig Straps grows global reach and sales with Shopify

Lace Wig Straps - Customer Case Study

Lace Wig Straps is a Los Angeles–based small business founded to help women who lost their hair to cancer or alopecia. The founder developed a patented design and personally sews each strap, then faced the challenge of bringing a single-product, handcrafted business to market and getting visibility as a solo maker.

To solve this, she listed the product on Amazon, built a Shopify site, and promoted heavily via a beauty blog, social media and a YouTube channel (1.4M views, ~10K subscribers), relying on strong product photos and SEO so Google search drives traffic. Fulfillment is handled personally with USPS labels and PayPal; Amazon remains the #1 sales source and YouTube the second, with orders steadily increasing worldwide.

Lace Wig Straps